Author archives

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

The Internet Roundtable #37: Are Blogs Right For Law Firm

Dennis Kennedy (DK): Last month we explained blogs and how to get started, but there’s more. If that were all that’s going on with blogs, I’d be saying what’s the big deal? How are blogs any different from web sites? Aren’t email newsletters a better vehicle for content delivery? There is much more to blogging and this brings us to my favorite aspects of blogs and why I do think that they are changing the Internet: the world of newsfeeds, RSS feeds, XML feeds and news aggregators. We have two special guests who will help us understand blogging.

Subjects: Blogs, Internet Roundtable

The Internet Roundtable #36 – A Continuing Discussion of Law Firm Marketing On the Internet – What Are Blogs and Why Is Everyone So Excited About Them?

Dennis Kennedy (DK): When I notice that both Jerry Lawson and I have commented publicly that the energy and excitement around blogging remind us of 1995 and the early days of creating web pages, it’s clear that blogging is a topic that deserves some attention, especially because of the ways lawyers are already beginning to use blogs for marketing their practices. Not only do we have an exciting topic, we also have two great special guests for this edition of Internet Roundtable. Our first special guest is a celebrity among lawyers who blog, one of the early pioneers among legal bloggers, Ernest Svenson is the technology partner at the New Orleans firm of Gordon, Arata, McCollam, Duplantis & Eagan. He’s far better known as “Ernie the Attorney,” which is the name of his blog. Because it has been so successful, it was recently in an LLRX.com article called Web Logs for Lawyers: Lessons from Ernie the Attorney that attracted a lot of attention.

Subjects: Blogs, Internet Roundtable

Internet Roundtable #35 – Branding, Part II: How to Build Your Law Firm's Brand Using the Internet

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the He operates the net.law.blog and Internet Tools for Lawyers.

Subjects: Internet Roundtable, Law Firm Marketing

Internet Roundtable #34 – Branding, Part I: Should Law Firms Try To Build Brands?

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

Subjects: Internet Roundtable, Law Firm Marketing

Internet Roundtable #33: Is It Time to Redesign Your Firm's Web Site?

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

Subjects: Internet Roundtable, Law Firm Marketing

Internet Roundtable #32 – E-Mail Newsletters, Part II: How Can Law Firms Implement E-Mail Newsletters?

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

Subjects: Internet Roundtable, Law Firm Marketing

Internet Roundtable #31: How Can E-Mail Newsletters Help Market Law Firms?

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

Subjects: Internet Roundtable, Law Firm Marketing

Extras – The Internet Roundtable #30: How Can Law Firm Web Sites Make Themselves Easier To Use?

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

Subjects: Internet Roundtable, Law Firm Marketing, Web Management

Extras – Internet Roundtable: How Can I Optimize My Law Firm Web Sites Search Engine Placement?

Jerry Lawson is a lawyer and author of The Complete Internet Handbook for Lawyers (ABA LPMS 1999). Mr. Lawson operates the Internet Tools for Lawyers Web site.

Subjects: Internet Roundtable, Law Firm Marketing, Search Engines, Web Management
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