Guide on the Side - Presenting from a Booth: A Guide to Exhibiting Professional ServicesBy Marie Wallace, Published on December 1, 1999
Marie Wallace has enjoyed a fulfilling career as a librarian, beginning in 1951 in academia with the University of California and transitioning in 1971 into the private law library world until her 1995 retirement from O'Melveny & Myers. She is the 1997 recipient of the American Association of Law Libraries' highest honor, the Marian Gould Gallagher Distinguished Service Award. Throughout her professional life, Marie has been a guiding force in the Southern California Association of Law Libraries, Practicing Law Institute's programs for law librarians and Teaching Legal Research in Private Law Libraries (TRIPLL).
Today, Marie has commenced on a new path she terms "Life in Progress," which enables her to pursue a diversity of interests as a master swimmer, law librarian, trainer, storyboarder and designer of wearable art. She continues to be a dynamic speaker and prolific writer on such topics as private law library management, presentations and training. She is a member of Toastmasters International and is active with the American Society for Training Development (ASTD) and in continuing education for private law librarians. She devotes her "free" time to various non-profit and civic activities. Always open to new ideas, Marie can be reached at: [email protected]
|Exhibit halls exude excitement--a little like a bazaar.
People come with great expectations and often comment "This is where the action
is." Conference exhibits give buyers instant access to new companies, new people, new
technologies, new ideas and new trends. Little wonder that exhibit halls are exciting
If you decide to exhibit your professional services or are asked to manage an exhibit booth for your professional association, you should know that it is a top-ranking marketing opportunity. The Center for Exhibition Industry Research (CEIR) found that "..human interaction is what exhibitions deliver more cost-effectively than any other marketing medium." (see Center for Exhibition Industry Research )
But professionals are often weak on marketing. How do you know where to start?
Before making a decision - Create a plan on paper
During - People deliver your plan not the booth. (The booth is your portal.)
After - Finalize your plan
Exhibiting at a professional conference differs from trade shows in that the mix of products and services leans more toward services but otherwise the principles are similar. Professionals can also expect to find many similarities between presenting from a booth and presenting from a platform: