Google Instant and Legal Search

By Steve Matthews, Published on September 24, 2010

I'm still gathering  my thoughts about the recent Google Instant announcement, and how these changes will impact search tactics for our market.  The following list describes some of the issues I think are important, and my reactions:

General thoughts on approach: It's still very early in this process to see all the fallout issues. And it's possible that website metrics may paint a different picture in a few weeks time.  That said, the biggest change I'm seeing with Google Instant is in the user's experience. The organic search results haven't re-ordered in any critical way. For search marketers, that means reacquainting themselves with the new numbers, and then responding. I don't see a major overhaul in tactics.