Day archives: June 20th, 2024

Mortgage Brokers Sent People’s Estimated Credit, Address, and Veteran Status to Facebook

When someone applies for a mortgage, they trust a home loan lender or mortgage broker with some of the most sensitive information they have: information about their credit, their home, and the personal details of their lives. Unbeknownst to those prospective homeowners, they may also be sharing that information with Facebook. The Markup tested more than 700 websites that offer loans for people looking to purchase or refinance a home, from major online brokers to lesser-known regional lenders, and found that more than 200 of them share some amount of user data with Facebook. On their sites, these companies embedded the Meta Pixel, a small piece of tracking software that shares visitors’ information with Facebook. As users filled out mortgage applications or requested quotes for mortgage rates, the pixel tracked information about their credit, veteran status, occupation, the specific homes they wanted, and more. Experts told Colin Lecher and Ross Teixeira of The Markup that it might be against the law for mortgage lenders to feed this kind of information to Facebook.

Subjects: Business Research, Financial System, Legal Research, Privacy, Social Media