Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data helps make content decisions, but alone does not alone drive the decisions. Data is one asset among many – but humans decide what counts in the analysis. As data analytics increasingly drive corporate decision-making in all sectors, the lessons Voiovich highlights are critical to effective, accurate and responsible business practices.
Saba Samanian is a recent graduate of Osgoode Hall Law School. She provides her perspective on the future of the legal profession concerning the intersection of law, technology, access to justice, and her responsibility to be technically competent as she enters the profession.