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Susan Armstrong is manager, market strategy for Business Financial Services at RBC Royal Bank. As part of the client strategy group, Susan is responsible for identifying market opportunities by collecting and analysing competitive and other data, and for communicating competitive information across the network. Susan is a life-long banker with more than 15 years experience in business banking. RBC Royal Bank is Canada’s largest bank as measured by assets and market capitalization and one of North America’s leading diversified financial services companies.

Competitive Intelligence on a Shoestring

Susan Armstrong succinctly outlines key techniques and processes used by successful CI experts. Sabrina I. Pacifici’s quick guide focuses on a selected range of strategic CI information and services available from key sources that faciliate an effective CI research process, both in the U.S. and Canada.

Subjects: Competitive Intelligence, Features, Government Resources, Legal Research, Search Engines, Search Strategies
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