Author archives

Anjana Susarla is the Omura Saxena Professor in Responsible AI in the Department of Accounting and Information Systems at the Eli Broad College of Business at Michigan State University. Her research interests include social media analytics and the economics of artificial intelligence. She earned an undergraduate degree in Mechanical Engineering from the Indian Institute of Technology, Chennai; a graduate degree in Business Administration from the Indian Institute of Management, Calcutta; and Ph.D. in Information Systems from the University of Texas at Austin. Her work has appeared in several academic journals and peer-reviewed conferences such as Academy of Management Conference, Conference on Knowledge Discovery and Data Mining, Information Systems Research, International Conference in Information Systems, Journal of Management Information Systems, Management Science and MIS Quarterly. Dr. Susarla has been a recipient of the William S. Livingston Award for Outstanding Graduate Students at the University of Texas, a Steven Schrader Best Paper Finalist at the Academy of Management, the Association of Information Systems Best Publication Award, a Runner-Up for Information Systems Research Best Published Paper Award and the Microsoft Prize by the International Network of Social Networks Analysis Sunbelt Conference.

FTC probe of OpenAI: Consumer protection is the opening salvo of US AI regulation

As a researcher of social media and AI, Prof. Anjana Susarla recognizes the immensely transformative potential of generative AI models, but believes that these systems pose risks. In particular, in the context of consumer protection, these models can produce errors, exhibit biases and violate personal data privacy.

Subjects: AI, Legal Research, Privacy, Technology Trends, United States Law

Experts grade Facebook, TikTok, Twitter, YouTube on readiness to handle midterm election misinformation

Professors Dam Hee Kim, Anjana Susarla and Scott Shackelford are experts on social media. They were asked to grade how ready Facebook, TikTok, Twitter and YouTube are to handle the task of misinformation and disinformation in the upcoming election cycles. Social media companies have announced plans to deal with misinformation in the 2022 midterm elections, but the companies vary in their approaches and effectiveness and the result promises to be another jarring challenge to democracy in America.

Subjects: AI, Communication Skills, Internet Trends, KM, Legal Research, Social Media, Technology Trends

Elon Musk’s plans for Twitter could make its misinformation problems worse

As a researcher of social media platforms, Anjana Susarla, the Omura-Saxena Professorship in Responsible AI at the Broad College of Business, finds that Musk’s ownership of Twitter and his stated reasons for buying the company raise important issues. Those issues stem from the nature of the social media platform and what sets it apart from others.

Subjects: Civil Liberties, Free Speech, Legal Research, Securities Law, Social Media