Prof. Lorrie Cranor, Carnegie Mellon University and Hana Habib, Graduate Research Assistant at the Institute for Software Research, Carnegie Mellon University, highlight their research on how many people who use private browsing have misconceptions about what protection they’re gaining. A common misconception is that these browser modes allow you to browse the web anonymously, surfing the web without websites identifying you and without your internet service provider or your employer knowing what websites you visit. The tools actually provide much more limited protections.
Hana Habib and Lorrie Cranor of Carnegie Mellon University discuss how many sites offer the ability to ‘opt out’ of targeted advertisements, and identify why doing so isn’t easy. They advocate for simplifying and standardizing opt-outs to help improve privacy on the web.