Author archives

Michael B. Rynowecer, President of The BTI Consulting Group. As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.

Dissecting The Processes of Law Firm Strategic Planning

We have been informed that 49% of law firm leaders indicate “strategic planning is more important than ever.” Another 20% say it is tremendously important. Law firms have more money at risk than ever before. They have more attorneys in their firms to communicate with. And – they are looking at bigger markets along with a multitude of new ones. Meanwhile, the world is awash in geopolitical risk. Strategic planning brings all this together by evaluating risk and opportunity – the plan itself defines what a law firm will and won’t do. The strategic path brings about the most informed and thoughtful decisions – and with the amount of money at stake – no firm deserves less. Such is the world of law firms and their strategic planning efforts as identified in a survey we just distributed to over 200 large North American law firms. This survey defines where these law firms are in their strategic planning process and where they are headed. Patrick J. McKenna and Michael B. Rynowecer canvassed and received detailed feedback from firm leaders, all from firms of over 100 lawyers in size, on their specific approach to strategic planning and their responses to 16 sequential questions covering everything from who was involved in developing their current strategic plan and how long it took, to how satisfied they were and the one thing they would change with respect to their efforts going into the future.

Subjects: Leadership, Legal Marketing

The 2024 ‘Burning Issues’ Confronting Firm Leaders

At the end of December 2023, Patrick J, Mckeena and Michael B. Rynowecer presented 200 Firm Leaders with a selection of over 40 timely and potential ‘Burning Issues’ – and asked of them “what do you anticipate as the highest priorities occupying your leadership agenda going into the new year?” The team received responses representing firms from 200 to over 2000 lawyers in size. This paper distinguishes the challenging issues for firms in 2024.

Subjects: AI, Communication Skills, Leadership, Legal Marketing, Legal Profession, Management

Examining The Inner Workings of Law Firm Leadership

We all know that the law firm leader’s job is unlike any other in the firm. One way of envisioning its multiple responsibilities is to map them by the constituencies one must address. Today’s leader must be an ambassador to the outside world as well as chief cheerleader, challenger of the status quo, and an implementer of their partners’ collective aspirations within the firm. Patrick J. McKenna, McKenna Associates Inc., together with Michael Rynowecer, President of The BTI Consulting Group, distributed a survey containing over 35 questions to a group of some 250 law firm leaders. Their data uncovered some surprising and insightful findings. For example, they found that for 56% of today’s firm leaders, irrespective of firm size, this is a full-time commitment; with a total of 81% reporting that they “perceive the challenges that they face as being far more complex than a few years back” and 13% even freely admitting they were, “almost overwhelming at times.” Perhaps surprising to some, it is not an exaggeration to state that we have leaders of America’s largest firms managing hundred-million to billion dollar businesses, all too often thrust into the role with 67% of them having no clear job description and one in five reporting it to be a “pretty much sink or swim” exercise. Ironically, having served as an office managing partner, or even as a practice or industry group leader seemed to have absolutely minimal value in preparing one for taking on the responsibility of being leader of the entire firm.

Subjects: Leadership, Legal Marketing, Management, Team Building