Category «Legal Marketing»

Deep Coverage

Right now the dominant AI strategy in law is using AI to replace or augment human labor on work product. Document review. Contract analysis. Research. First drafts. The logic is straightforward: if AI can do in minutes what an associate does in hours, the firm gets more efficient, margins improve, and clients eventually get lower costs. Every elite firm is running this play. Almost none has reckoned with where it ends. Josh Kubicki⁠ proposes an innovative, actionable and success driven deep coverage alternative that re-frames the institutional infrastructure around both the partners and the clients.

Subjects: AI, Education, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Research, Management

The accountability premium

A lawyer’s ability to stand behind their legal work is a real advantage over legal AI. But for many clients, paying more to transfer risk to a lawyer is a luxury — and maybe soon, an unnecessary one. Jordan Furlong’s opening keynote at ABA TECHSHOW March 26, 2026 in Chicago addressed two critical questions facing the legal profession right now: “As AI displaces lawyers from a growing share of legal task performance, what will be left for lawyers to do?” and “How are we going to develop lawyers when we don’t know what we’re training them for, and when we can’t count on law firms to do the training anymore?”

Subjects: AI, Leadership, Legal Marketing, Legal Profession, Legal Technology

Like Lawyers In Pompeii: Is Legal Ignoring The Coming AI Infrastructure Crisis? (Part III)

Before the volcano erupts, smart lawyers may want to think twice about investing too heavily in AI or thinking it’s a panacea for all problems – by Stephen Embry and Melissa Rogozinsk. All four parts of this series are available via links on each part of this series.

Subjects: AI, Information Management, KM, Legal Marketing, Legal Profession, Legal Research, Technology Trends

The Grief You Can’t Name – How Change and Transformation Influence You

When organizations ask people to change how they work, they’re not just asking them to learn new procedures. They’re asking them to grieve what made them valuable, release what gave them pride, and trust that something on the other side of that loss will be worth it. Kevin Novak describes how oganizations pour billions into change management while ignoring the psychological truth underneath: regardless of the situation, when confronted with organizational change, humans go through the same grief cycle first identified by Elisabeth Kübler-Ross. Her book, On Death and Dying, published in 1969, introduced the concept of the Five Stages of Grief. Those five stages are denial, anger, bargaining, depression, and acceptance. Her intent wasn’t an application to organizational change or transformation, or even a recognition of how we all go through stages when confronted with any personal or professional change. However, Novak states that ongoing research and his company’s study of the human factor, demonstrate her model’s applicability. Understanding these stages can help inform individuals facing change as much as for how leaders approach transformation.

Subjects: Communication Skills, Communications, Education, Ethics, Leadership, Libraries & Librarians, Management

Case Closed: Why Every Lawyer Needs to Be Listening to Podcasts

Jerry Lawson explains why podcasts belong in every lawyer’s toolkit. Lawson states that podcasts have not only helped him professionally but also added some joy to his life. They offer a rare opportunity for busy lawyers the chance to learn and grow even while doing routine tasks. It’s learning that fits into your life, not the other way around. Lawson recommends number of legal centric as well as general interest podcasts.

Subjects: Communications, Legal Marketing, Legal Profession, Presentation Skills

The divergence of law firms from lawyers

Jordan Furlong contends right now it’s possible for an ordinary person to obtain from an LLM like ChatGPT-5 the performance of a legal task — the provision of legal analysis, the production of a legal instrument, the delivery of legal advice — that previously could only be acquired from a human lawyer. He further states he’s not saying a person should do that. The LLM’s output might be effective and reliable, or it might prove disastrously off-base. But many people are already using LLMs in this way, and in the absence of other accessible options for legal assistance, they will continue to do so. Furlong offers insights into the challenges such a paradigm shift pose as well as the consequences of not meeting the moment as the velocity of AI’s adoption permeates the legal profession.

Subjects: AI, Legal Education, Legal Marketing, Legal Profession, Legal Technology, Training

What are lawyers for?

Jordan Furlong states that we all know lawyers’ commercial role, to be professional guides for human affairs. But he stresses we also need lawyers to bring the law’s guarantees to life for people and in society. And we need it right now.

Subjects: Communication Skills, KM, Leadership, Legal Profession, Legal Research

Beyond the Tool: Why True AI Literacy is About Critical Thinking, Not Prompting

Michael G. Wagner, a technology educator with more than 30 years experience in higher education, contends that the nature of AI literacy is largely misunderstood within the education community. Ultimately, the goal of AI literacy should not be to make students better at using AI, but to empower them to be more discerning thinkers, more ethical citizens, and more self-aware human beings in a world where AI exists. Analyzing the relationship between artificial and human intelligence requires two components: understanding how LLMs work, and understanding how human cognition works. Wagner says we understand neither well enough to make informed judgments. The uncomfortable truth is that confident dismissal of AI’s intelligence often just reveals a deeper misunderstanding of our own.

Subjects: AI, Communication Skills, Education

Another Brilliant Idea! the Hidden Dangers of Sycophantic AI

Jordan Furlong’s article expands analysis on the already noted risks arising from lawyers using AI. Generative AI can be incredibly, and dangerously, sycophantic. This is particularly worrisome for lawyers, because if they lose intellectual skills, what will they left to offer people? Furlong notes that the similarities between lawyer thinking and AI “thinking” should be a cause for alarm within the legal profession.

Subjects: AI, Communication Skills, Communications, Legal Education, Legal Profession, Legal Research, Management

Law Publishing Doom-Mongers, Self-Styled Heroes and Others

Akin to a 1991 major law firm management’s effort to anoint the reign of the ‘paperless law library,’ Robert McKay’s commentary challenges the death knell of the latest iteration of powerhouse law publishing by the multitude of AI applications and programs poised to take the throne.

Subjects: AI, Legal Marketing, Legal Profession, Legal Research, Legal Technology