Category «Legal Marketing»

Indispensable vs Important

Legal Career Advisor Kathy Morris offers us succinct, actionable and insightful advise on whether you should focus on becoming indispensable or important at work.

Subjects: Communication Skills, KM, Legal Profession, Libraries & Librarians

The Disconnect Between Knowledge Management and Counsel

Stacy Nykorchuk’s article documents significant facets of determining organizational knowledge strategies, creating the appropriate architecture for the content, managing content creation by subject matter experts, aligning systems with objectives, understanding user, stakeholder and client feedback, and acknowledging associated risk based on work product.

Subjects: Communications, Competitive Intelligence, Information Management, KM, Leadership, Legal Marketing, Management

Cybersecurity For Lawyers: The Nitty Gritty

Nicole Black reports that 26 states now require lawyers to stay abreast of changes in legal technology and advises colleagues on how to implement security procedures that will protect your law firm’s data and help to keep client data confidential and secure.

Subjects: Cybersecurity, Email, Email Security, Encryption, Legal Marketing, Legal Profession, Legal Research

What is RSS and How to Use it Effectively

This guide by Pete Weiss – expert listserv manager, communication device integrator, and newswire publisher/editor – provides researchers with an overview of why you should use RSS, along with step by step examples of how to implement this application which should be part of your knowledge gathering and current awareness toolkit.

Subjects: Legal Marketing, Legal Profession, Legal Research, RSS Newsfeeds

Forensic Business Development Research

Legal marketing and business development expert Eric Dewey defines a new term for a multifaceted expert work product and deliverable that librarians are uniquely positioned to develop, implement and manage in a critical leadership role for customers.

Subjects: KM, Law Firm Marketing, Law Librarians, Leadership, Legal Marketing, Legal Research, Legal Technology, Libraries & Librarians, Library Marketing, Management

Law Librarians Flinch At Change? Can’t Say That I Agree With You David

Greg Lambert eloquently gives voice to truth which has been delivered through action by many fellow professionals throughout the course of our respective (some decades long) careers – we are not “gatekeepers” nor do we impede the purchase and distribution of innovative, subject matter focused, effective, forward moving technologies, services and resources within our respective organizations. To the contrary, change and disruption are often associated with the work of law librarians, knowledge managers and research professionals in firms.

Subjects: KM, Law Librarians, Legal Education, Legal Marketing, Legal Profession, Legal Research, Legal Research Training, Legal Technology, Libraries & Librarians

You Say Aggregate, I Say Curate

Zena Applebaum, a law firm competitive intelligence director, defines an important development in the way that critical business information is shared within laws firms and similar organizations. Applebaum defines and aligns the role of “content curation,” a practice and skill wherein information from all the content in the world is provided to stakeholders through a precise, focused and filtered process with the result of direct benefits to specific groups, teams and projects.

Subjects: Business Research, Communication Skills, Competitive Intelligence, KM, Libraries & Librarians, Library Marketing

New Job De-/script/-ions for Attorneys with Coding and Tech Business Skills

Alan Rothman discusses the growing interest in and need for attorneys who have degrees and skills from another field that serves client requirements, previously focused on areas such as engineering, business and medicine. Already well established in professions that include journalism and economics, the legal arena is increasingly embracing the skills and value added work product associated with technical coding. This is reflected in new course offerings in advanced degree programs as well as in job positions that focus on data management and data analytics.

Subjects: Continuing Legal Education, Legal Education, Legal Marketing, Legal Profession, Legal Research Training, Recruiting, Technology Trends, Training

Seuss Oh the Places Youll Go: Still Rings True Today

Cheryl Niemeier answers the questions many members have following the decision to change the name of the Private Law Libraries-Special Interest Section (PLL-SIS) of the American Association of Law Libraries (AALL) to the Private Law Librarians & Information Professionals-Special Interest Section (PLLIP-SIS).

Subjects: American Association of Law Libraries, Competitive Intelligence, Law Librarians, Legal Marketing, Library Marketing

Human Resources Management Meets Big Data in Devising Systems to Identify Star Employees

Alan Rothman provides much needed insight and perspective regarding the role of employee performance and productivity metrics, big data, and identifying future leaders within an organization. Although HR professionals and software applications have been engaged to deliver results that yield this knowledge, both are lacking in effectively leveraging and delivering processes to drive future success.

Subjects: Big Data, Communication Skills, Management
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