Category «Legal Marketing»

Why Do Experienced Women Lawyers Leave Biglaw? Why Do We Care?

Carolyn Elefant, Energy Law Entrepreneur, Eminent Domain Lawyer and Data Scientist, offers insights in response to the ABA’s November 2019 report on gender equality at biglaw. Among other issues, Elefant focuses on the ABA’s persistent failure to recognize the role of women-owned law firms to advancing gender equality and diversity in the profession.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

The How and the Why of Law Blogs

Legal technology evangelist, author and blogger Nicole L. Black recommends that a legal blog is one of the best ways to create a memorable and search-engine-friendly online presence. Simply put, blogs are a great way for lawyers to showcase legal expertise while increasing their firms’ search engine optimization—all while helping them to stay on top of changes in their areas of practice by writing about them on their firm’s blog.

Subjects: Blogs, Communication Skills, KM, Legal Marketing, Legal Profession, Social Media, Technology Trends

The new legal economy

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. In this article he discusses the changing landscape of the legal market, focusing on why and how the disruptive impact of advanced technology in the law will be to reduce the incidence and volume of traditional legal work given by clients to lawyers. Furlong states that this is not just a market change; this is the emergence of a new legal economy. That’s a term we need to start thinking about, developing more fully, and changing our strategies to reflect.

Subjects: AI, Communications, KM, Legal Marketing, Legal Profession, Technology Trends

Law Librarians: The Missing Link As Solo & Small Firm Lawyers Adapt to Artificial Intelligence – Part 2

In her three part article on AI in Legal Research and Law Practice, Carolyn Elefant, attorney, tech guru, and legal blogger, shares actionable information, knowledge and topical resources that were the foundation of her presentation at the AALL 2019 Annual Meeting in Washington, D.C. Elefant’s mission has always been to ensure that solo and small firms have current information, not just on new technology developments, but also on how these new tools can be applied in practice. AI is a fast-moving target that presents significant challenges to professionals in many roles – lawyers, law librarians, KM, CI/BI, competitive intelligence, marketing, and research analysts to name but a few. Elefant’s primer illuminates the critical role law librarians play in the effective implementation of AI within their organizations. See also Part I and Part III.

Subjects: AI, KM, Law Firm Marketing, Law Librarians, Legal Marketing, Legal Profession, Legal Research, Legal Technology

Harness the Melodic Robotic Voices of Our Eventual Overlords Now to Improve Your Proofreading!

As writer/editor for more than two decades, Sarah Gotschall’s article immediately piqued my interest. Gotschall writes that when she proofreads her own work product, she is doing so with what she think she wrote in mind, rather than than focusing specifically on the words on the page. The addition of Speak command to your Quick Access Toolbar in Microsoft Word will be of interest to writers, editors, researchers, librarians, InfoPros, students, and marketing folks too.

Subjects: Communication Skills, Communications, Grammar, KM, Legal Marketing, Software, Technology Trends

Nothing Artificial About It: How Law Firms (Really) Use AI in Practice

Ed Walters, CEO of Fastcase, talks about how the new age of law firm innovation is changing legal services by moving from anecdotal to data-driven insights and thus providing better-informed guidance for clients. Walters also identifies the value of analytics to manage and mitigate risk, which he points out is almost always more cost effective than litigating the effects after the fact. Most importantly, Walters highlights not only how law firms are using AI, but that they are also building their own tools to deliver new types of services as well.

Subjects: AI, Legal Marketing, Legal Technology, Technology Trends

LinkedIn 2019 Talent Trends: Soft Skills, Transparency and Trust

Global Industry Analyst Josh Bersin addresses critical employee workplace analysis validating people skills as highly rated employer HR and talent requirements. In professions for whom continuous delivery of outstanding customer services using collaborative and dynamic team efforts is the norm, Bersin’s data driven analysis is a benchmark to expand upon organizational mission, vision and values.

Subjects: AI, Communication Skills, KM, Leadership, Management