Author archives

Josh Kubicki⁠, Director and Professor of Legal Business Design Hub and Entrepreneurship Program at Richmond Law School, and the creator of the daily newsletter ⁠Brainyacts⁠.

Deep Coverage

Right now the dominant AI strategy in law is using AI to replace or augment human labor on work product. Document review. Contract analysis. Research. First drafts. The logic is straightforward: if AI can do in minutes what an associate does in hours, the firm gets more efficient, margins improve, and clients eventually get lower costs. Every elite firm is running this play. Almost none has reckoned with where it ends. Josh Kubicki⁠ proposes an innovative, actionable and success driven deep coverage alternative that re-frames the institutional infrastructure around both the partners and the clients.

Subjects: AI, Education, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Research, Management

When Your Biggest Client Starts Eating Your Firm

Josh Kubicki⁠ identifies a significant risk that will impact large law firm services to global enterprise wide clients. As Kubicki details, the single largest buyer of elite legal services in the world is now funding the construction of an AI law firm designed to do that same work. This not hype. This is not a pilot program. Blackstone and Norm AI are, per their own public announcement, “collaborating to shape and develop Norm Law legal services for Blackstone’s use.” The client is co-designing the firm that will compete with its own outside counsel. And it’s not being subtle about it.

Subjects: AI, Law Firm Marketing, Legal Profession

Is using Generative AI just another form of outsourcing?

Is the implementation of generative AI simply a new flavor of outsourcing? How does this digital revolution reflect on our interpretation of the American Bar Association’s (ABA) ethical guidelines? How can we ensure that we maintain the sacrosanct standards of our profession as we step into this exciting future? Josh Kubicki⁠, Business Designer, Entrepreneur, University of Richmond School of Law Professor, presents a starting point to explore potential ethics considerations surrounding the use of generative AI.

Subjects: AI, Cybersecurity, Ethics, KM, Legal Ethics, Legal Marketing