Category «Law Firm Marketing»

Deep Coverage

Right now the dominant AI strategy in law is using AI to replace or augment human labor on work product. Document review. Contract analysis. Research. First drafts. The logic is straightforward: if AI can do in minutes what an associate does in hours, the firm gets more efficient, margins improve, and clients eventually get lower costs. Every elite firm is running this play. Almost none has reckoned with where it ends. Josh Kubicki⁠ proposes an innovative, actionable and success driven deep coverage alternative that re-frames the institutional infrastructure around both the partners and the clients.

Subjects: AI, Education, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Research, Management

When Your Biggest Client Starts Eating Your Firm

Josh Kubicki⁠ identifies a significant risk that will impact large law firm services to global enterprise wide clients. As Kubicki details, the single largest buyer of elite legal services in the world is now funding the construction of an AI law firm designed to do that same work. This not hype. This is not a pilot program. Blackstone and Norm AI are, per their own public announcement, “collaborating to shape and develop Norm Law legal services for Blackstone’s use.” The client is co-designing the firm that will compete with its own outside counsel. And it’s not being subtle about it.

Subjects: AI, Law Firm Marketing, Legal Profession

Make 2026 Your Best Year Yet: The Best Tips for Lawyers on AI, Marketing, IT Security and Productivity

Jerry Lawson advocates consulting more than one AI app when dealing with important issues. Multiple AI perspectives help with high-stakes questions, unsettled law, or anything involving tax regulations. When two models agree, you gain confidence. When they disagree, you gain a warning sign. Lawson also addresses cybersecurity issues, technology risks, legal marketing, and choosing the best hardware and software for your work configuration.

Subjects: AI, Cybercrime, Gadgets/Gizmos, KM, Law Firm Marketing, LEXIS, Privacy, Social Media, Westlaw

Dear ChatGPT: Words Matter

Stephen Embry writes about how much we might be losing when we let AI sanitize our word choices: the difference between good and memorable often comes down to a single word. For lawyers especially, professionals whose job is communication and persuasion, completely ceding editorial judgment to algorithms that prioritize blandness over impact is a mistake. Embry states – Words matter. Don’t let robots choose yours.

Subjects: AI, KM, Law Firm Marketing, Legal Profession, Legal Technology

The fallacy of the calculator

Jordan Furlong shares salient, focused and actionable thoughts about the future relationship between Gen AI and the legal profession. Furlong states that the more you study how Generative AI works, the more parallels emerge with how lawyers think — and that has implications. With Gen AI getting better every day, we need to get our act together, fast.

Subjects: AI, Information Management, KM, Law Firm Marketing, Legal Technology, Technology Trends

AI In High-Stakes Litigation: The Critical Role of Experienced Attorneys

Skepticism about AI is not only justified—it’s evidence of good judgment. There are indeed pitfalls to AI use. Inept use of AI won’t help you, but Jerry Lawson’s

Subjects: AI, Communications, E-Discovery, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Research

Your law firm needs a Situation Room

Jordan Furlong advises law firms that in this chaotic new world order, organizations cannot sit back waiting for the next bombshell to drop. Firms need to anticipate, analyze, and address critical new developments — before they affect the organization and its clients. Furlong highlights the components of well grounded strategic action plans to reduce risk and respond in a firm wide manner.

Subjects: AI, Communication Skills, Economy, Education, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession

Is Your Firm Disclosing the Risks Associated to Using AI?

Patrick Mckenna calls out the importance to the legal community of a new public database, the AI Risk Repository, that lists ALL the ways AI could go wrong. Its creators hope their work could lead to further research to determine which risks to take more seriously.Its creators hope their work could lead to further research to determine which risks to take more seriously.

Subjects: AI, Cybersecurity, Law Firm Marketing, Legal Profession, Legal Research, Legal Technology

The race against time to reinvent lawyers

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. In this insightful article he contends that our legal education and licensing systems produce one kind of lawyer. The legal market of the near future will need another kind. If we can’t close this gap fast, we’ll have a very serious problem.

Subjects: Law Firm Marketing, Leadership, Management, Team Building