Category «Law Firm Marketing»

LLMs Do Not Obviate the Need for UX

Legaltech Hub’s Nicola Shaver discusses why it is time to level-set about advanced AI: it can’t do everything. Or perhaps more practically, a large language model can’t replace all of the other technology you already have. One of the main reasons for this is the importance of an interface and a built-out user experience (UX) that offers a journey through the system that is aligned with the way users actually work. There are other reasons a large language model (LLM) won’t replace all of your technology (one of which being advanced AI is simply unnecessary to do all things), but this article will focus on UX.

Subjects: AI, Case Management, KM, Law Firm Marketing, Legal Technology, Search Engines

Presenter’s Guide Series Part IV: The Power of Asking Questions

In the fourth article in his series on presentations, Jerry Lawson advises us on creating compelling presentations. He advises that if the audience is not understood, not engaged, not brought into the conversation, the session usually dies on the vine. Asking the audience questions is one way to improve your training sessions.

Subjects: Communication Skills, KM, Law Firm Marketing, Legal Profession

10 fatal traps that explain why law firm strategic plans are DOA

Patrick J. McKenna is an internationally recognized author, lecturer, strategist and seasoned advisor to the leaders of premier law firms. McKenna’s deep dive into law firm strategic planning delivers a detailed guide on the major errors to circumvent to establish a winning competitive position going forward.

Subjects: Communication Skills, Economy, Information Architecture, Information Management, KM, Law Firm Marketing, Leadership, Legal Profession, Management

The Practice of People Law

Jim Calloway is the Director of the Oklahoma Bar Association’s Management Assistance Program. He informs us about the range of legal services delivered by what have been designated as “primary-care lawyers.” From Calloway’s perspective, there is people law, and there is business/corporate law. Over the years, there has been a greater divergence in these two types of law practice focuses. He makes the case that increasingly, these are completely different types of law practices, with different types of challenges and processes. Calloway believes this is not only true but profound. He views it as profound because consideration of the differences should inform and impact the method of legal service delivery depending on the type of client.

Subjects: Communications, Education, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Management

The intentional law office

Legal sector analyst Jordan Furlong writes that it’s taken two years of rolling pandemic lockdowns to shake us from our torpid habit of gathering together only to work alone. Over the next decade, a Stanford professor estimates, US workers will spend a quarter of their work time at home — “the number of person-days in the office is never going back to pre-pandemic average, ever.” This has obvious ramifications for corporate office space, employee well-being, and even climate change. But the workplace itself is ground zero for this change, and there will be enormous ramifications in this regard alone. Furlong’s thought provoking essay identifies critical choices that can be made that will result in better outcomes for law firms moving forward.

Subjects: Communications, KM, Law Firm Marketing, Leadership, Management, Telecommuting

Is Remote Work a Thing Now?

Heather Gray-Grant is a business strategist, marketing expert and executive coach who works primarily with small to medium sized law firms. In her article she shares lessons learned on how to effectively manage remote working by law firm attorneys and staff along with the significant implications respective to marketing, HR, technology, firm strategy and administration.

Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Legal Profession, Recruiting, Telecommuting

Client Portals: A Must-Have Service for Today’s Law Firms

Jim Calloway is Director of the Oklahoma Bar Association Management Assistance Program and co-author of the ABA books “How Good Lawyers Survive Bad Times” and “Winning Alternatives to the Billable Hour: Strategies That Work.” In this article he explains how beyond secure document sharing, client portals for law firms can serve as a “virtual lobby” for clients and potential clients.

Subjects: Communications, Cybersecurity, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Technology