Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
Giving the processes of observation, analysis and change at the enterprise level a modern spin, is a fascinating new article in the September 2018 issue of The Atlantic, titled What Your Boss Could Learn by Reading the Whole Company’s Emails, by Frank Partnoy. Alan Rothmam summarizes and annotates this article that raises timely and significant issues around privacy, data mining and organizational management. Rothman concludes his review by posing important questions concerning the impact of text analysis data on executive training and development and on employee performance.
Alan Rothman’s article is based on a TechCrunch.com posting, The Next Stop on the Road to Revolution is Ambient Intelligence. Rothman offers an insightful analysis on how the rapidly expanding universe of digital intelligent systems wired into our daily routines is becoming more ubiquitous, unavoidable and ambient each day.
Alan Rothman’s commentary offers actionable information about a new technology from IBM called Watson that is a powerful tool for researchers whose work engages data mining, knowledge management and competitive intelligence. Rothman attended a recent presentation that demonstrated how Watson is deployed as a search and discovery tool whose object is the huge video archive of TED Talks content.
Alan Rothman’s article presents an engaging and enlightening perspective on the elements of serendipity and prodigious talent engaged in the world of inventors and their inventions, as well providing readers with an excellent book review. This new book about inventology spans many decades and is interwoven with historical events that provided impetus to some of the inventors.
Many cities in America offer regular opportunities to experience the benefits of daily outdoor exercise, an activity now universally acknowledged beneficial to mental and physical health. New Yorker Alan Rothman’s perspective on the positive experience of regularly walking in his city includes references to recent university research in fields that include physiology and engineering. So, walk on, and know that it is good for you in all manner of ways throughout your life.
Alan Rothman’s article focuses on a creative, innovative effort to deploy the blockchain as a form of global registry of creative works ownership – specifically a global rights database for images. The co-founders of a new metadata protocol they call the Mediachain enables creators working in digital media to write data describing their work along with a timestamp directly onto the blockchain. The implications of this technology impact multiple sectors such as: legal, financial, libraries, museums and archives, and social media.
Alan Rothman writes that for interested readers who either did or did not come of age at some point during the past two decades, this highly engaging account of the extraordinary changes throughout the music industry will provide them with a compelling narrative, cultural history, and business case study. This book further excels as an insightful guide through the music industry’s production processes of writing, recording, marketing, distributing and performing today’s chart-topping tunes.
3D printing is a growth market – for vendors, consumers, and for public libraries (providing them in combination with maker spaces – “a shared work area where people build things collaboratively.”) Within the sphere of this innovative technology there is growing recognition that 3D printing can produce objects covered by specific particular patents. This new area of copyright infringement is the focus of Alan Rothman’s article.
Learning new skills to support more effective engagement in a competitive job market has attracted many job seekers and employees to online education, most often through Massive Open Online Courses (MOOCs). Alan Rothman is proficient in the arena of e-learning and expands the discussion of what courses are available to how they are accredited and subsequently whether they are recognized by potential employers.