Alan Rothman discusses and documents a method of testing used in the private sector that also has significant in public sector applications – the process called “A/B testing.” Users are shown two nearly identical versions of something with one of them containing some slight variation. They are then asked to choose which one they prefer between the two. Rothman references how Google makes extensive use of this testing and design methodology, and also provides insight into how the federal government is implementing the tactics and strategies of this testing to provide more agile and actionable citizen and business related services.
Connie Crosby’s column returns with an insightful clarion call about the work in which we must engage now, collectively, to clarify, market and invigorate our profession.
Connie Crosby gives us an insider’s view on a collection of Web 2.0 tools that librarians are using to connect, communicate, and stay on top of new developments.
Connie Crosby suggests that publishers implement RSS feeds for new product announcements to help stem the tide of current awareness updates that often end up in the circular file.
Connie Crosby recommends wikis for a group of people working toward a consensus, whether it be creating an final project plan or a proposed working list for a department, office or practice group program, or coming to jointly agreed-upon wording in a document.
Connie Crosby addresses the evolving professional roles and expectations, goals and perspectives of librarians between Baby Boom and Generation X.
Connie Crosby interviews Libraryman about how he uses the popular web-based photo sharing application, and its substantial value to the profession as teaching, training and communications application.
Connie Crosby is Library Manager at WeirFoulds LLP in Toronto, Canada. She is a regular contributor to Slaw, a co-operative weblog about Canadian legal research and information technology, writes her own self-titled blogs for law librarians. and is the Canadian correspondent on Jim Milles’ law library podcast Check This Out! She is Co-Chair of the Northeast Regional Law Libraries Meeting to be held in Toronto – October 17-21, 2007, and currently serves on the Executive Board of the Canadian Association of Law Libraries.