Category «Library Marketing»

Our “Small” Project with a Big Impact: Littler’s Knowledge Desk, A Case Study

Cynthia L. Brown, Director Research Services at Littler Mendelson P.C. discusses the firm’s one-stop-shop for all KM and library research inquiries and needs – the Knowledge Desk. The Knowledge Desk is available to all Littler attorneys and staff for any legal research, traditional library resources, KM requests or questions concerning the legal training group Littler Learning Group (LLG). Via the Knowledge Desk, attorneys are connected to subject matter experts, a vast collection of databases, print materials, practice groups, internal work product and proprietary data collections, through which our team can search efficiently to locate exact information.

Subjects: KM, Libraries & Librarians, Library Marketing, Reference Services

The Library – An Indispensable Resource for the Entire Law Firm

Small and midsize law firms are benefiting from a range of agile, expert, value added services increasingly provided by Library team members in collaboration with firm colleagues in Conflicts, Finance and Marketing. Diana Koppang articulates the strategic impact of this multifaceted linchpin work product.

Subjects: KM, Law Librarians, Legal Research Training, Library Marketing, Management

Need some free images for your academic work / poster / presentation / website? Look no further

Ned Potter is an Academic Liaison Librarian at the University of York and a trainer in library marketing, and presentation skills. In this article he recommends best sites for high quality, free, and public domain images.

Subjects: Communications, Internet Resources, Library Marketing

The State of Law Library eBooks 2017-18 Part Two: Brass Tacks

Ellyssa Kroski discusses the range of eBook pricing models that are currently available along with the pros and cons respective to each. Kroski’s article also addresses other critical issues relevant to managing subscription-based, patron-driven acquisitions, short term loans, access-to-own, as well as strategies for controlling costs, and questions to ask before choosing an eBook solution. Also see Kroski’s The State of Law Library eBooks 2017-18 Part One: The Landscape.

Subjects: E-Books, Electronic Subscriptions, Law Librarians, Library Marketing, Library Software & Technology

The State of Law Library eBooks 2017-18 Part One: The Landscape

Ellyssa Kroski is the Director of Information Technology at the New York Law Institute and an award-winning editor and author of 36 books. In Part One of a three part series for LLRX, she describes the current landscape of eBooks relevant to the law library field, the benefits and challenges of offering eBooks in law libraries, the different ways to purchase law-related eBooks, and how to get started choosing a solution.

Subjects: E-Books, Law Librarians, Legal Research, Library Marketing, Library Software & Technology

The lady in the photo probably isn’t reading a library book. SEO expert Trey Gordner offers fixes.

How to turn phone-aholics and others into library book readers and gung-ho patrons, if they aren’t already? One answer is greater visibility for libraries on the Web and elsewhere. David Rothman explains that’s what Koios, Troy Gordner’s company, is about. Rothman, a national digital library evangelist, also shares innovative ideas that many libraries can implement to raise their visibility, accessibility and viability now and into the future.

Subjects: E-Books, Libraries & Librarians, Library Marketing, Mobile Tech, Mobile Technology, Technology Trends

We Need Librarians Today More Than Ever – How an ancient profession stays on top of the digital age

Journalist and librarian Marcus Banks discusses the role, relevancy and impact of librarians in all sectors as we are increasingly overwhelmed with information and yet access to actionable resources is often blocked by fees and paywalls, and the goal of knowledge sharing is subsumed and often ill served by conflicting agendas. Librarians remain critical advocates for open access, teachers of digital literacy skills, proponents of services to all Americans, and touchstones for identifying truth in an increasingly growing sphere of fake news and information that fails to serve democracy, education, and commerce.

Subjects: Civil Liberties, Communications, Competitive Intelligence, E-Books, Education, Information Management, KM, Libraries & Librarians, Library Marketing, Reference Services

Why Sole Provider Isn’t Really A Thing and I’m Not Going to Say It Any More

Marcia Burris synthesizes and re-frames the long standing concept of a sole source provider for legal research services.

Subjects: Law Librarians, Legal Research, Legal Technology, Libraries & Librarians, Library Marketing, Online Legal Research Services

Forensic Business Development Research

Legal marketing and business development expert Eric Dewey defines a new term for a multifaceted expert work product and deliverable that librarians are uniquely positioned to develop, implement and manage in a critical leadership role for customers.

Subjects: KM, Law Firm Marketing, Law Librarians, Leadership, Legal Marketing, Legal Research, Legal Technology, Libraries & Librarians, Library Marketing, Management

Info Today columnist recs National Digital Library Endowment idea to Librarian of Congress Carla Hayden

David Rothman is a consistent, expert advocate for funding a national digital library endowment, and his enthusiasm has been strengthened with the appointment of Dr. Carla Hayden as the new librarian of Congress.

Subjects: Economy, Government Resources, Information Management, Libraries & Librarians, Library Marketing, Reference Resources
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