Category «Library Marketing»

The Personal Information Trainer

Stuart Basefsky documents how the Personal Information Trainer can become a unique employee benefit written into the employment contract of key individuals deemed to be essential to the success of a firm or institution. This concept is useful to human resource managers, libraries, and the institutions they serve. This article provides the fundamental concepts and constructs necessary to implement such a program with an emphasis on why and how this should be done.

Subjects: Communication Skills, Features, Law Firm Marketing, Law Librarians, Legal Research, Libraries & Librarians, Library Marketing, Presentation Skills

IM a Librarian: Establishing a Virtual Reference Service with Little Cost or Technical Skill

Bonnie Shucha explores the pros and cons of real-time communication, explains how real-time communication works in a library setting, and introduces two free, easy-to-use applications for virtual reference.

Subjects: Features, Law Librarians, Legal Research, Library Marketing, Reference Services, Virtual Library

An Overview of Selected Legal Digital Libraries

George Butterfield and Kristyn Helge review ten major legal digital research portals, assessing, comparing and contrasting their major characteristics and providing guidance on using each one.

Subjects: Features, Internet Trends, Legal Research, Legal Technology, Libraries & Librarians, Library Marketing, Technology Trends

A Cup of Creativi-tea: Resources

Terri Wilson focuses on workshops, websites, and other sources to assist in your exploration into the creative world, both professionally and personally. This is Terri’s last column, and I thank her for a year of wonderful contributions.

Subjects: KM, Library Marketing

A Cup of Creativi-tea: National Library Week

Terri Wilson heralds the upcoming National Library Week with a range of celebratory, inexpensive and fun suggestions about activities and events that highlight the profession.

Subjects: Law Librarians, Libraries & Librarians, Library Marketing

A Cup of Creativi-tea: Inspire Me!

Terri Wilson describes how creative inspiration for projects may be found in sources such as music, topical magazines, and websites that highlight open source design content.

Subjects: Library Marketing

The Tao of Law Librarianship: Using RSS Feeds for New Book Titles – Calling All Publishers

Connie Crosby suggests that publishers implement RSS feeds for new product announcements to help stem the tide of current awareness updates that often end up in the circular file.

Subjects: Case Management, Internet Trends, Legal Research, Library Marketing, Litigation Support, RSS Newsfeeds, The Tao of Law Librarianship

A Cup of Creativi-tea: Start a Resolution

Terri Wilson offers quick suggestions, easily implemented, for making time to fulfill a resolution or two during the course of our increasingly demanding work week.

Subjects: Information Management, Law Librarians, Law Library Management, Library Marketing

The Blog – Another Tool in Your Arsenal

Janet Peros provides an overview of how law librarians have integrated blogs and RSS into current awarness services for practice groups and client related research.

Subjects: Blogs, Features, Law Firm Marketing, Law Librarians, Law Library Management, Libraries & Librarians, Library Marketing, RSS Newsfeeds

The Tao of Law Librarianship: Reaching Across the Generations in the Profession

Connie Crosby addresses the evolving professional roles and expectations, goals and perspectives of librarians between Baby Boom and Generation X.

Subjects: Law Librarians, Law Library Management, Legal Research, Libraries & Librarians, Library Marketing, The Tao of Law Librarianship, Training
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