Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
Brett Burney recommends and demonstrates an application from which we can all benefit: Text Expander – its saves you time immediately because it can type for you. And not only does TextExpander save you time, but it’ll also make you a better typist because it’s 100 percent accurate every single time. No typos or misspellings.
Data, BI & Analytics expert Siraj Patel discusses the global financial services and products industry in the context of the urgency for existing business models to adapt and innovate in this time of disintermediation, product un-bundling and marketplaces that offer customer rapidly changing banking options.
Katherine Daniel, Joseph J. Esposito, Roger C. Schonfeld: Several years ago, we set out to better understand how both library acquisition practices and the distribution patterns of publishers and vendors were evolving over time. Within the academic publishing community, there is a sense that academic libraries are acquiring fewer and fewer books and that university presses are struggling amid declining sales. The latter may certainly be true—a recent UK study found that between 2005 and 2014, retail sales of academic books dropped by 13 percent—but what if the academic libraries that constitute part of that market were in reality not making fewer purchases? As new vendors and acquisition methods disrupt customary means of acquiring books, Joseph Esposito, Ithaka S+R’s frequent collaborator and consultant, was inspired to ask whether book sales were actually depressed, or if they only appeared to be because academic libraries were bypassing the traditional wholesale vendors whose metrics are used by university presses to assess sales to libraries for companies like Amazon.
This new comprehensive guide to reliable and wide ranging resources on the New Economy by Marcus Zillman provides researchers who focus on law, finance and business sectors with many options from which to choose specific to sources of data, analytical information, statistics and knowledge published by the federal government, corporations, NGOs, nonprofits and subject matter experts as well as publishers. Zillman also includes Open Data Sets and databases that are available to the public.
Marcus Zillman’s guide provides multi-disciplinary researchers a wide range of internet sources to assist in identify, reviewing and engaging the talents of subject matter experts, in the U.S. and abroad. In addition, this guide links to numerous sites and forums that provide answers to a range of questions, from the simple to the complex, from topical matters to technical issues.
This guide by Marcus Zillman provides researchers in multiple disciplines – law, economists, academia, government, corporate, and journalism – the latest, most reliable web resources for discovering sources to meet the multifaceted needs of time sensitive, specific, actionable work product. The global economic landscape is rapidly changing as transparency, big data and the ability to access data from new and now accessible databases are increasingly available through portals and sites around the world. Understanding how to locate and leverage new economy analytics, resources and alerts will provide you with keep tools and techniques to expand access to requisite knowledge that you can apply daily in your work place.
Sarah Gotschall explored WikiLeaks for a few hours and identified effective ways to search the site that include an efficient advanced search engine and search operators to target your research even further. She includes example of her searches and the results.
Marcus Zillman’s new guide is a comprehensive resource for all researchers who require access to reliable and accurate publicly available statistics and big data sets that address diverse and timely subject matter. The resources included in this guide are developed and maintained by a range of organizations, including: academic and scholarly sources, the federal government, the corporate and business sectors, open source contributions, advocacy groups, NGOs and IGOs.
Itai Gurari talks about a new tool from Judicata called Clerk that analyzes and grades briefs, evaluating their strengths and weaknesses, looking for areas of improvement and attack. Clerk’s analysis spans seven dimensions that measure how well the brief is argued, how well it is drafted, and the context within which it arises.