OK, you have gotten through the body of your presentation satisfactorily. Time to relax, right? Nope. There is one hurdle left: The question and answer period. This is when some presenters wilt and others shine. With a few tips, some experience and a modicum of intestinal fortitude, you can shine every time. Jerry Lawson’s extensive experience as a speaker is put to good use in this article as he provides best practice advice for each stage of your presentation.
Jerry Lawson shares the preface to his upcoming book about knowledge management for law firms in which he highlights indelible lessons his high school Geometry teacher Miss Frieda Riley taught him to make a point about efficiency and lawyers.
Jerry Lawson highly recommends Ann Walsh Long’s new book, A Short & Happy Guide to Advanced Legal Research. Long’s book offers good ideas about balancing quality, speed and expense, as well as a wealth of other insights on improving online legal research.
This is Jerry Lawson’s interview with Carole Levitt, one of the country’s premier experts on Internet research, both legal and investigative. Her most recent book, coauthored with Judy Davis, is the second edition of her treatise Internet Legal Research on a Budget.
Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.
In his review Jerry Lawson recommends Internet Legal Research on a Budget: Free and Low-Cost Resources for Lawyers, 2nd Edition as the single best resource he knows for lawyers interested in exploring how to cut legal research expenses by trying and using free or inexpensive legal information.
Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.
Dennis Kennedy (DK): Last month we explained blogs and how to get started, but there’s more. If that were all that’s going on with blogs, I’d be saying what’s the big deal? How are blogs any different from web sites? Aren’t email newsletters a better vehicle for content delivery? There is much more to blogging and this brings us to my favorite aspects of blogs and why I do think that they are changing the Internet: the world of newsfeeds, RSS feeds, XML feeds and news aggregators. We have two special guests who will help us understand blogging.
The Internet Roundtable #36 – A Continuing Discussion of Law Firm Marketing On the Internet – What Are Blogs and Why Is Everyone So Excited About Them?
Dennis Kennedy (DK): When I notice that both Jerry Lawson and I have commented publicly that the energy and excitement around blogging remind us of 1995 and the early days of creating web pages, it’s clear that blogging is a topic that deserves some attention, especially because of the ways lawyers are already beginning to use blogs for marketing their practices. Not only do we have an exciting topic, we also have two great special guests for this edition of Internet Roundtable. Our first special guest is a celebrity among lawyers who blog, one of the early pioneers among legal bloggers, Ernest Svenson is the technology partner at the New Orleans firm of Gordon, Arata, McCollam, Duplantis & Eagan. He’s far better known as “Ernie the Attorney,” which is the name of his blog. Because it has been so successful, it was recently in an LLRX.com article called Web Logs for Lawyers: Lessons from Ernie the Attorney that attracted a lot of attention.