Author archives

Jerry Lawson operates the New Ideas in Legal Tech website. His current primary areas of interest are Lawyer Marketing and Knowledge Management for Lawyers.. His newest book, Knowledge Management for Lawyers: Creating A Culture of Success, is scheduled for publication in August 2021. He is President of New Strategies in Legal Tech LLC.

Pitching the Difficult Case: Working With Prosecutors

Jerry Lawson provides ideas and examples showing how investigators can successfully pitch difficult cases—ones that look unattractive on the surface. Lawson approaches the topic from his perspective as a former federal prosecutor and counsel to federal criminal investigators, but most of the ideas apply just as well to state and local law enforcement agencies.

Subjects: Criminal Law, Legal Profession, Legal Research

Your Resume: Portrait or Passport Photo? Career Development for Lawyers—And Other Ambitious People

Jerry Lawson discusses how a good resume is more like a stylish portrait photo. A top portrait photographer uses lenses, lighting, composition, props and other tools to bring out the subject’s best features in an original way. Your resume should do no less for your professional qualifications. This actionable guide clearly identifies the elements and components that comprise an outstanding resume for attorneys and other legal professionals.

Subjects: Communication Skills, Competitive Intelligence, Job Hunting, KM, Legal Profession, Search Engines, Social Media

Presenter’s Guide Series, Part II – Dealing With Difficult Questions

Attorney Jerry Lawson is a legal tech expert with decades of experience delivering effective presentations. In this, the second part of a multi part series, Lawson shares insightful recommendations and techniques to successfully manage what can be challenging interactions with audience members during the course of a presentation.

Subjects: Communication Skills, Communications, Continuing Legal Education, Education, Presentation Skills, Training

Handling Questions: A Presenter’s Guide

OK, you have gotten through the body of your presentation satisfactorily. Time to relax, right? Nope. There is one hurdle left: The question and answer period. This is when some presenters wilt and others shine. With a few tips, some experience and a modicum of intestinal fortitude, you can shine every time. Jerry Lawson’s extensive experience as a speaker is put to good use in this article as he provides best practice advice for each stage of your presentation.

Subjects: Communication Skills, Communications, Presentation Skills, Training

Review: Own the Map, by Conrad Samm

Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.

Subjects: Communications, Competitive Intelligence, KM, Law Firm Marketing, Legal Marketing, Search Engines, Social Media

The Cord-Cutter’s Guide to Legal Research

In his review Jerry Lawson recommends Internet Legal Research on a Budget: Free and Low-Cost Resources for Lawyers, 2nd Edition as the single best resource he knows for lawyers interested in exploring how to cut legal research expenses by trying and using free or inexpensive legal information.

Subjects: Competitive Intelligence, Internet Resources, Internet Resources - Web Links, KM, Legal Research, Legal Technology, Search Strategies