Category «Law Firm Marketing»

The Post-Pandemic Law Practice: What Lawyers Need to Know

Nicole L. Black’s third article in a series discusses the value of an expansive new report from the ABA, Practicing Law in the Pandemic and Moving Forward: Results and Best Practices from a Nationwide Survey of the Legal Profession. The results cover a broad overview of topics ranging from the impact of the pandemic on the legal profession to post-pandemic expectations and recommendations for both legal employers and individual lawyers.

Subjects: Communication Skills, Healthcare, KM, Law Firm Marketing, Legal Profession, Management

Review: Own the Map, by Conrad Samm

Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.

Subjects: Communications, Competitive Intelligence, KM, Law Firm Marketing, Legal Marketing, Search Engines, Social Media

Review: Dennis Kennedy’s Successful Innovation Outcomes in Law

Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

The Next Social Media Frontier For Lawyers: Clubhouse

Clubhouse is an audio chat platform that is available as an iOS app and is invite only for now. It consists of user-created drop-in audio chat rooms. You can form your own chat room or join rooms created by others. These chat rooms can be created spontaneously or scheduled ahead of time. Nicole Black identifies how the app provides lawyers with opportunities to showcase your expertise, connect with professional colleagues who might be potential referral sources, and generate exposure for your law firm.

Subjects: Communication Skills, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Social Media

How Law Firms Are Responding to COVID-19 [Survey Results]

On an individual level, lawyers and legal professionals are experiencing a mix of productivity challenges in a new and potentially permanently changed legal landscape. Martin Cogburn discusses the top productivity challenges individuals are facing, the tools they’re adopting, and their thoughts on the long term effects of COVID-19 on the legal industry.

Subjects: Case Management, Health, KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Legal Technology, Management, Technology Trends, Training

Small Kicks, Big Waves – Serving Justice for Expectant Mothers in the Business World

Karina Bihar is student of Professor Dennis Kennedy at Michigan State College of Law. I am pleased to publish her timely and significant article. Bihar states: “…a higher number of mothers are entering the workforce than ever before…according the U.S. Department of Labor, 71.5% of mothers in the United States are working. However, there has been very little advancement made in society to help mothers maintain their working status. As a result, many mothers are forced into choosing lower paying jobs, part-time work, or leaving the workforce to care for young children, causing loss of earnings, gender pay gaps, and loss of valuable workers in the market.” Her struggles as an expectant mother in law school gave her greater awareness of the problems that career mothers need addressed and her article provides an actionable, innovative and well documented solution that merits the attention and tangible support of the legal education and professional communities.

Subjects: Economy, Law Firm Marketing, Legal Education, Legal Profession, Privacy, Recruiting, Social Media

Re-Opening Your Law Firm: There’s a Bar Association Guide for That!

After months of business closures, many states are beginning to slowly allow more essential businesses to open their doors. In most states, law firms will be among the first wave of businesses that are permitted to resume providing services to the public. This is a welcome development for lawyers, but one that comes hand in hand with uncertainty. After all, resuming business in the midst of a pandemic is uncharted territory, and opening your firm doesn’t mean you’ll be returning to business as usual. Attorney Nicole L. Black identifies the host of issues that must be considered when re-opening, not the least of which is to ensure that the health of both law firm employees and clients is protected.

Subjects: Communication Skills, Health, Law Firm Marketing, Legal Marketing, Management, Meetings, Technology Trends, Telecommuting

Facts of Life

Zena Applebaum’s insightful perspective on how Covid-19 has impacted the legal industry is based on the depth and breath of her experience and expertise. Applebaum shares four shifts in this sector that she hopes will become Business As Usual (BAU) at such time as we emerge from this most challenging of times for ourselves, our colleagues and our workplaces, the greater legal sector, the nation and the world.

Subjects: Communications, Disaster Planning, Healthcare, KM, Law Firm Marketing, Social Media

Emergency SBA Relief Loans: Which Are Best For Your Law Firm?

Nicole L. Black addresses the issue of how and when solo and small law firms can take advantage of newly enacted relief loans. Black identifies how to choose to apply for Paycheck Protection Plan loans and the Economic Injury Disaster Loan (EIDL) Emergency Advance that make the most sense for your law firm, and options that will help you make the right choices for the future of your business.

Subjects: Congress, Disaster Planning, Government Resources, Healthcare, KM, Law Firm Marketing, Legal Research, Legislative, Management