Category «Law Firm Marketing»

Navigating the Enterprise 2.0 Highway

Heather Colman provides an overview of Hicks Morley’s implementation of ThoughtFarmer, an Enterprise 2.0/wiki style intranet platform, one year ago. Despite a few growing pains, she describes how the application was successful at meeting the primary objectives to decentralize content updates and increase knowledge sharing and collaboration within the firm.

Subjects: Email, Features, Intranets, KM, Law Firm Marketing, Legal Research, Legal Technology, Litigation Support, Technology Trends, Wiki

Collaboration Through Wikis at Hicks Morley

Heather Colman explains how wikis were an ideal KM solution for her law firm. Quick and easy to set up, requiring little IT support, wikis support central data repositories and provide features including search capabilities, email, RSS, and also allow users to create a taxonomy of subject tags to classify information.

Subjects: Case Management, Information Architecture, Information Management, Information Mapping, KM, Law Firm Marketing, Legal Technology, Technology Trends, Wiki

E-Discovery Update: Pushing Back Against Hardcopy ESI Productions

Conrad J. Jacoby addresses how critical technology issues related to document authenticity and document-associated metadata have left fewer lawyers willing to accept e-mail messages and other electronic documents in print format. He argues that litigants choosing to produce electronically stored information in hardcopy format should be prepared to provide more complete electronic copies of their production, even when it isn’t initially requested by opposing counsel.

Subjects: Case Management, Columns, Discovery, E-Discovery, E-Discovery Update, Intellectual Property, Law Firm Marketing, Legal Research

Why and What Lawyers Should Consider Outsourcing

This article by Ron Friedmann reviews the history of and logic behind legal outsourcing. It then outlines some of the current legal outsourcing options. A detailed discussion of each option is not possible in one article. Instead, the final section takes a close look at one, outsourcing secretarial and word processing tasks.

Subjects: Features, Law Firm Marketing

The Tao of Law Librarianship: If the Books Go, Will They Still Want Us?

Connie Crosby’s column returns with an insightful clarion call about the work in which we must engage now, collectively, to clarify, market and invigorate our profession.

Subjects: Blogs, Law Firm Marketing, Law Librarians, Legal Profession, Legal Research, Libraries & Librarians, Library Marketing, The Tao of Law Librarianship

The Personal Information Trainer

Stuart Basefsky documents how the Personal Information Trainer can become a unique employee benefit written into the employment contract of key individuals deemed to be essential to the success of a firm or institution. This concept is useful to human resource managers, libraries, and the institutions they serve. This article provides the fundamental concepts and constructs necessary to implement such a program with an emphasis on why and how this should be done.

Subjects: Communication Skills, Features, Law Firm Marketing, Law Librarians, Legal Research, Libraries & Librarians, Library Marketing, Presentation Skills

Eight Legal Technology Trends for 2008 Good Times, Bad Times or Hard Times in Legal Tech?

Dennis Kennedy’s annual article on legal technology trends takes into consideration the impact of the recession, and reflects a greater emphasis on economic justification for each technology decision.

Subjects: E-Discovery, Email, Features, Law Firm Marketing, Mobile Tech, Mobile Technology

Locating Lawyers (including Corporate Counsel): A Brief Overview of Attorney Directories and a 50 State Survey of Online State Bar Directories

Scott Russell provides an annotated listing of sources from which to obtain background information on attorneys.

Subjects: Features, Job Hunting, Law Firm Marketing

Technology and the Generation Gap

Genevieve Zook’s forthright, insightful and timely commentary addresses the challenges of balancing the push for gadgets and applications with the concepts of direct customer contact and value added services.

Subjects: Features, Gadgets, Law Firm Marketing, Legal Research

Better Connections with Clients

Wells H. Anderson provides practical examples of solutions to improve phone calls with clients using remote access and online meeting services, recommending what to look for and why these services are so effective.

Subjects: Features, Law Firm Marketing
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