Category «Law Firm Marketing»

The Tao of Law Librarianship: If the Books Go, Will They Still Want Us?

Connie Crosby’s column returns with an insightful clarion call about the work in which we must engage now, collectively, to clarify, market and invigorate our profession.

Subjects: Blogs, Law Firm Marketing, Law Librarians, Legal Profession, Legal Research, Libraries & Librarians, Library Marketing, The Tao of Law Librarianship

The Personal Information Trainer

Stuart Basefsky documents how the Personal Information Trainer can become a unique employee benefit written into the employment contract of key individuals deemed to be essential to the success of a firm or institution. This concept is useful to human resource managers, libraries, and the institutions they serve. This article provides the fundamental concepts and constructs necessary to implement such a program with an emphasis on why and how this should be done.

Subjects: Communication Skills, Features, Law Firm Marketing, Law Librarians, Legal Research, Libraries & Librarians, Library Marketing, Presentation Skills

Eight Legal Technology Trends for 2008 Good Times, Bad Times or Hard Times in Legal Tech?

Dennis Kennedy’s annual article on legal technology trends takes into consideration the impact of the recession, and reflects a greater emphasis on economic justification for each technology decision.

Subjects: E-Discovery, Email, Features, Law Firm Marketing, Mobile Tech, Mobile Technology

Locating Lawyers (including Corporate Counsel): A Brief Overview of Attorney Directories and a 50 State Survey of Online State Bar Directories

Scott Russell provides an annotated listing of sources from which to obtain background information on attorneys.

Subjects: Features, Job Hunting, Law Firm Marketing

Technology and the Generation Gap

Genevieve Zook’s forthright, insightful and timely commentary addresses the challenges of balancing the push for gadgets and applications with the concepts of direct customer contact and value added services.

Subjects: Features, Gadgets, Law Firm Marketing, Legal Research

Better Connections with Clients

Wells H. Anderson provides practical examples of solutions to improve phone calls with clients using remote access and online meeting services, recommending what to look for and why these services are so effective.

Subjects: Features, Law Firm Marketing

Seven Legal Technology Trends for 2007: Widening the Digital Divide in Law Practice

Dennis Kennedy contends that by the end of 2007, there will be a clearly distinguishable digital divide between technology-forward and technology-backward firms. He suggests seven trends that should be on the agendas of law firm technology committees.

Subjects: Email, Information Management, Internet Trends, KM, Law Firm Marketing, RSS Newsfeeds, WiFi

E-Discovery Update: Perspectives on 2007 New York LegalTech

Conrad J. Jacoby reviews the latest products from new and familiar companies that are offering legal and litigation support technology applications solutions.

Subjects: Case Management, E-Discovery, E-Discovery Update, Internet Trends, Law Firm Marketing, Legal Marketing

The Blog – Another Tool in Your Arsenal

Janet Peros provides an overview of how law librarians have integrated blogs and RSS into current awarness services for practice groups and client related research.

Subjects: Blogs, Features, Law Firm Marketing, Law Librarians, Law Library Management, Libraries & Librarians, Library Marketing, RSS Newsfeeds

Faulkner’s Practical Web Strategies for Attorneys: Planning Your 2007 Web Strategy

Frederick L. Faulkner IV highlights and outlines the essential components of a strategic website plan that can be integrated into your overall firm or practice goals in the coming year.

Subjects: Faulkner's Practical Web Strategies for Attorneys, Law Firm Marketing, Web Management, Web Site Evaluation
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