Category «Legal Marketing»

7 Tips for Using Zoom on an iPad or iPhone

You will want to widely share Brett Burney’s quick guide to using Zoom on your iPhone or iPad. In the past month most if not all of us have been on Zoom meetings that include a lot of background noise that results in one or more people chiming in with the mantra – “mute your phone please!” Brett also points us to the important Safe Driving Mode.

Subjects: Communication Skills, Communications, Conferencing Software, Legal Marketing, Legal Technology

Securely Collaborate and Communicate Remotely: A How-To for Lawyers

Attorney and Legal Technology Evangelist Nicole L. Black delves into how collaborating effectively and confidentially has always been an important part of practicing law. The COIVD-19 pandemic has significantly increased the focus on identifying and implementing tools and techniques that enable secure communications and remote collaboration with team members and clients alike. Black recommends online portals as the perfect solution to this challenge.

Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Law Firm Security, Legal Ethics, Legal Marketing, Legal Technology, Privacy, Technology Trends

2020 KM + Innovation Survey Results

Ron Friedman’s extensively documented article reports on the survey to support the 2020 Strategic Knowledge + Innovation Legal Leaders’ Summit, which took place in early February 2020. The Summit is a meeting of about 65 senior knowledge management professionals from large US, UK, and Canadian law firms. The depth and breath of actionable information and data shared in this article makes it a critical read for law firm and corporate KM and Innovation professionals.

Subjects: AI, Big Data, Case Management, Communication Skills, Communications, Contact Management, Data Mining, Digital Archives, Information Architecture, Information Mapping, KM, Leadership, Legal Marketing, Legal Technology, Management, Presentation Skills, Team Building

Some Random Tips for Writing Better Blog Posts

Attorney, award winning legal blogger, legal journalist and legal technologist Robert Ambrogi shares his vast knowledge and insights for crafting effective blog postings. Every blogger will benefit from reading and applying his suggestions to improve content, format and overall value to effectively deliver accurate, reliable, relevant knowledge sharing and to leverage subject matter marketing expertise.

Subjects: Blogs, Communication Skills, Communications, KM, Law Firm Marketing, Legal Marketing, Social Media

Why Do Experienced Women Lawyers Leave Biglaw? Why Do We Care?

Carolyn Elefant, Energy Law Entrepreneur, Eminent Domain Lawyer and Data Scientist, offers insights in response to the ABA’s November 2019 report on gender equality at biglaw. Among other issues, Elefant focuses on the ABA’s persistent failure to recognize the role of women-owned law firms to advancing gender equality and diversity in the profession.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

The How and the Why of Law Blogs

Legal technology evangelist, author and blogger Nicole L. Black recommends that a legal blog is one of the best ways to create a memorable and search-engine-friendly online presence. Simply put, blogs are a great way for lawyers to showcase legal expertise while increasing their firms’ search engine optimization—all while helping them to stay on top of changes in their areas of practice by writing about them on their firm’s blog.

Subjects: Blogs, Communication Skills, KM, Legal Marketing, Legal Profession, Social Media, Technology Trends

The new legal economy

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. In this article he discusses the changing landscape of the legal market, focusing on why and how the disruptive impact of advanced technology in the law will be to reduce the incidence and volume of traditional legal work given by clients to lawyers. Furlong states that this is not just a market change; this is the emergence of a new legal economy. That’s a term we need to start thinking about, developing more fully, and changing our strategies to reflect.

Subjects: AI, Communications, KM, Legal Marketing, Legal Profession, Technology Trends