Category «Legal Marketing»

It’s not just bad behavior – why social media design makes it hard to have constructive disagreements online

Good-faith disagreements are a normal part of society and building strong relationships. Yet it’s difficult to engage in good-faith disagreements on the internet, and people reach less common ground online compared with face-to-face disagreements. There’s no shortage of research about the psychology of arguing online, from text versus voice to how anyone can become a troll and advice about how to argue well. But there’s another factor that’s often overlooked: the design of social media itself. Amanda Baughan and her colleagues investigated how the design of social media affects online disagreements and how to design for constructive arguments.

Subjects: Communication Skills, Communications, Social Media

Client Portals: A Must-Have Service for Today’s Law Firms

Jim Calloway is Director of the Oklahoma Bar Association Management Assistance Program and co-author of the ABA books “How Good Lawyers Survive Bad Times” and “Winning Alternatives to the Billable Hour: Strategies That Work.” In this article he explains how beyond secure document sharing, client portals for law firms can serve as a “virtual lobby” for clients and potential clients.

Subjects: Communications, Cybersecurity, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Technology

The Post-Pandemic Law Practice: What Lawyers Need to Know

Nicole L. Black’s third article in a series discusses the value of an expansive new report from the ABA, Practicing Law in the Pandemic and Moving Forward: Results and Best Practices from a Nationwide Survey of the Legal Profession. The results cover a broad overview of topics ranging from the impact of the pandemic on the legal profession to post-pandemic expectations and recommendations for both legal employers and individual lawyers.

Subjects: Communication Skills, Healthcare, KM, Law Firm Marketing, Legal Profession, Management

Review: Own the Map, by Conrad Samm

Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.

Subjects: Communications, Competitive Intelligence, KM, Law Firm Marketing, Legal Marketing, Search Engines, Social Media

Librarian, Market Thyself

Caren Luckie, Research Attorney at Jackson Walker LLP, acknowledges what so many of us know, that during COVID work from home we have all been very busy, and in many cases, even more than in past years. With no direct, in person contact with customers and clients, Luckie offers proactive ways to build and maintain visibility and value.

Subjects: Communication Skills, KM, Law Librarians, Legal Research Training, Library Marketing, Presentation Skills, Training

Review: Dennis Kennedy’s Successful Innovation Outcomes in Law

Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

Online Research Browsers and Data Visualization Tools 2021

This guide by Marcus P. Zillman focuses on free and feed based research browsers and data visualization tools for research and analysis. These resources can be used to support legal research, legal marketing, business and competitive intelligence research, knowledge management and knowledge discovery, and data mining.

Subjects: AI, Big Data, Communications, Competitive Intelligence, Digital Archives, KM, Legal Marketing, Legal Research, Libraries & Librarians, Search Engines, Search Strategies, Technology Trends

The Next Social Media Frontier For Lawyers: Clubhouse

Clubhouse is an audio chat platform that is available as an iOS app and is invite only for now. It consists of user-created drop-in audio chat rooms. You can form your own chat room or join rooms created by others. These chat rooms can be created spontaneously or scheduled ahead of time. Nicole Black identifies how the app provides lawyers with opportunities to showcase your expertise, connect with professional colleagues who might be potential referral sources, and generate exposure for your law firm.

Subjects: Communication Skills, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Social Media