Category «Legal Marketing»

Marketing Yourself with Webinars

Attorney Wells H. Anderson recommends presenting periodic webinars as an effective, direct and efficient technique to attract new clients and professionals who refer business to you.

Subjects: Communication Skills, Features, Law Firm Marketing, Legal Marketing, Presentation Skills, Technology Trends, Training

Proactive Leadership & The Role of Information: Identifying Strategic Networks of Information

Networking is supposed to be essential to successful leaders. But what is the importance of networking conceptually? People are only one form of this vital leadership resource. Stuart Basefksy explains how would one go about developing expanded networks of information and sources.

Subjects: Communication Skills, Features, KM, Leadership, Legal Research Training, Libraries & Librarians, Presentation Skills

Through the Labyrinth: Real Answers on How Women Become Leaders

With considerable detail and insight, Diana Philip reviews a recent book that explores the concept of whether the “glass ceiling” still accurately describes the challenges women face to realize leadership aspirations. The book’s authors examine leadership theories developed by multiple disciplines to explain what is holding women back from becoming leaders. They provide data from various studies on employment trends as well as insight gathered from interviews with women leaders to assess how true or false these theories apply to contemporary female workers.

Subjects: Book Reviews, Communication Skills, Features, Human Rights

Leadership & The Role of Information: Making The Creatively Informed Questioner

Stuart Basefsky supports the concept that the quintessential leader is an informed leader. However, effectively communicating and leveraging the power of information, in leadership roles, is subject to a range of interpretations that he discusses in this forward thinking series.

Subjects: Communication Skills, Features, Information Management, Presentation Skills, Writing Skills

The Art of Written Persuasion: From IRAC to FAILSAFE – A Compilation of Legal Problem-Solving Models

In his third article in the series, Troy Simpson focuses on “a process model of problem-solving that provides a useful framework, because it offers a systematic, non-random way of tackling problems.”

Subjects: Columns, Communication Skills, Legal Profession, Legal Research, Legal Research Training

The Personal Information Trainer

Stuart Basefsky documents how the Personal Information Trainer can become a unique employee benefit written into the employment contract of key individuals deemed to be essential to the success of a firm or institution. This concept is useful to human resource managers, libraries, and the institutions they serve. This article provides the fundamental concepts and constructs necessary to implement such a program with an emphasis on why and how this should be done.

Subjects: Communication Skills, Features, Law Firm Marketing, Law Librarians, Legal Research, Libraries & Librarians, Library Marketing, Presentation Skills

Commentary: Is a J.D. Necessary for Law Librarians?

George Butterfield examines this question within the context of policies that impact law librarians working in academic, government and law firm law libraries, as well as within the context of the respective responsibilities of these professionals.

Subjects: Features, Law Librarians, Legal Marketing

Burney’s Legal Tech Reviews – A Terrific Digital Rolodex and Verizon Broadband Wireless Modem

Brett Burney extols the capabilities of a small, lightweight scanner that offers a convenient way to index, store and access all the business cards you routinely collect. He also recommends a 3G modem card for your laptop that will significantly improve your mobile connectivity.

Subjects: Burney's Legal Tech Reviews, Business Cards, Gadgets, Legal Marketing, Mobile Technology, Telecommuting, WiFi

E-Discovery Update: Perspectives on 2007 New York LegalTech

Conrad J. Jacoby reviews the latest products from new and familiar companies that are offering legal and litigation support technology applications solutions.

Subjects: Case Management, E-Discovery, E-Discovery Update, Internet Trends, Law Firm Marketing, Legal Marketing

Reference From Coast to Coast: Reference Reciprocity Part 2

Jan Bissett and Margi Heinen address the learning opportunities that arise when a research assignment involves unfamiliar issues or areas.

Subjects: Communication Skills, Law Librarians, Libraries & Librarians, Reference Resources, Reference Services
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